2026
Where You Belong
Entrant
Heart Haus
Category
Advertising - Use of XR & Emerging Technology
Client's Name
CVS®
Country / Region
United States
Taking the plunge into AI was no easy feat for CVS®, a brand so dedicated to authenticity. But when the internal agency, Heart Haus, was tasked with exploring new technologies to help create a national holiday spot, one big idea ensured the company’s values remained intact while incorporating the use of AI tools. That big idea? A small nutcracker.
Using a combination of newly available AI tools, stock video, a small shoot at the brand’s staging store in Rhode Island and a fresh take on a nostalgic track, Heart Haus was able to find an appropriate balance between real and artificial with this heartwarming holiday spot.
Credits
Entrant
Critical Mass
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
Canada
Entrant
fischerAppelt, live marketing
Category
Event - B2C
Country / Region
Qatar
Entrant
fischerAppelt, live marketing
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
Qatar
Entrant
Tien-Ku Percussion Group (Project-bassed Production）
Category
Experiential & Immersive - Live Experiences
Country / Region
Taiwan