2026
Where You Belong
Entrant
Heart Haus
Category
Advertising - Use of XR & Emerging Technology
Client's Name
CVS®
Country / Region
United States
Gallery
About The Entry
Taking the plunge into AI was no easy feat for CVS®, a brand so dedicated to authenticity. But when the internal agency, Heart Haus, was tasked with exploring new technologies to help create a national holiday spot, one big idea ensured the company’s values remained intact while incorporating the use of AI tools. That big idea? A small nutcracker.
Using a combination of newly available AI tools, stock video, a small shoot at the brand’s staging store in Rhode Island and a fresh take on a nostalgic track, Heart Haus was able to find an appropriate balance between real and artificial with this heartwarming holiday spot.
Featured Media
Credits
Entrant
BECC Agency GmbH
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Germany
Entrant
Gravity Global
Category
Integrated Marketing - Product Branding
Country / Region
United Kingdom
Entrant
Gravity Global
Category
Strategic Program - Event Campaign
Country / Region
United Kingdom
Entrant
Auntea Jenny (Shanghai) Industrial Co., Ltd.
Category
Marketing & Promotional - Promotional
Country / Region
China