Getaway Driver

Nissan teamed up with Summer House’s Ciara Miller to prove that the all‑new Nissan Murano isn’t just a car, but a full‑on oasis on wheels. The goal was simple: drive awareness and consideration by spotlighting the Murano’s calming, spa‑like interior and positioning it as the ultimate escape for drivers who crave moments of relaxation in the middle of their busy lives. The campaign was geared toward women who fiercely protect their “me time” but are also social butterflies. Enter Ciara, the perfect embodiment of that duality. She’s equally known for hosting a good time and unapologetically bed rotting, making her instantly relatable to the audience and a seamless fit for the story Nissan wanted to tell. The creative leaned into the Summer House universe, naturally weaving the Murano into Ciara’s lifestyle while showing off the vehicle’s most indulgent features, like its massaging seats and immersive Bose sound system, turning every drive into a mini self‑care moment. Ciara’s real‑life love of being in the driver’s seat on trips to the Hamptons only added to the authenticity, making the Murano feel like a genuine extension of her world rather than a forced product placement. The result was a spot that felt culturally fluent, refreshingly honest, and effortlessly cool. Audiences responded with overwhelming enthusiasm and the creative even earned some organic buzz from Page Six, further cementing the campaign’s cultural relevance. By blending talent authenticity, pop‑culture context, and product storytelling, Nissan successfully reframed the Murano as a sanctuary drivers actually want to spend time in.