MUSE Gold

2026

Cuervo + Love Island USA

Entrant

NBCUniversal

Category

Branded Content - Food & Beverage

Client's Name

Jose Cuervo

Country / Region

United States

About The Entry

The objective was to create two bold, eye-catching co-branded spots for Peacock’s Love Island collaboration with Jose Cuervo that would feel as iconic and playful as the show itself. Featuring former Love Island contestant and fan favorite Leah Kateb, the imagery brought together Love Island’s signature sass and Cuervo’s party spirit in a way that felt fresh, premium, and instantly scroll-stopping.
By leaning into vibrant color, confident posing, and cheeky branding moments, the shoot captured the flirty, carefree energy of summer culture while seamlessly aligning three powerful brands: Peacock, Cuervo, and Love Island. The result was content that looked less like an ad and more like a cultural moment - fun, sexy, and impossible to ignore.

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