Wicked For Good + Bravo

To celebrate two of Fall 2025’s biggest cultural moments, Wicked: For Good and BravoCon, NBCUniversal created a custom vignette that blended the magic of Oz with the unmistakable energy of Bravo fandom. Airing across Bravo and Peacock, the creative followed Ariana Biermann as a Dorothy-inspired guide traveling down a yellow brick road toward BravoCon. Along the way, she encountered a constellation of Bravolebrities offering advice fit for the journey: Meredith Marks delivered courage from a bubble bath, Sutton Stracke encouraged her to stay on the “main road,” and Gizelle Bryant reminded Ariana she was “born for this,” having grown up on Bravo. Shot in an enchanted Malibu grove enhanced with vibrant tulips, poppies, and visual effects, the piece captured the whimsical tone of Wicked while celebrating the playful self-awareness fans expect from Bravo.
Designed to amplify film awareness while tapping into BravoCon’s highly engaged audience, the campaign brought together talent from multiple franchises in a crossover only possible within NBCUniversal’s expansive ecosystem. The vignette aired on linear and streaming platforms with social reformats extending its reach, generating over 2 million organic views, nearly 90K likes, and enthusiastic fan reactions celebrating the unexpected mashup. The creative was also featured in Adweek, highlighting its innovative approach to merging fandom, franchise storytelling, and event promotion. Packed with Easter eggs and Oz-inspired charm, the campaign proved there’s no place like BravoCon, delivering a culturally savvy moment where two iconic worlds collided and left audiences, as Glinda would say, completely obsessulated.