Program 11

Program 11 is a women-owned and run research-first content and creative agency built on a bold belief: brands don’t move markets – people do. If you want to move people, you have to understand what drives them. We don’t just turn around projects. We build programs that help brands connect with people, earn trust, and move them to take action. Because attention isn’t automatic – it has to be earned. Everything we do starts with listening. Before a brief is written or a campaign takes shape, we dive deep into the audience, the market, and the people behind the business. We ask the questions others might skip. We push past surface-level insights to find the tension, motivation, and human truth behind the data. That discipline changes everything. It shapes brand positioning that feels undeniable and messaging that resonates. Our reports, toolkits, campaigns, and creative go beyond delivering information — they clarify, connect, and compel. Here’s how a typical program works for our clients: Research: We uncover what drives customer behavior through global multilingual surveys, ethnographic fieldwork, video diaries, custom panels, and focus groups. We've partnered with brands like Hertz and Microsoft to translate that insight into direction. Strategy: We design the roadmap. Content strategies, audience journeys, KPIs, and measurement frameworks help clients like Headspace, Providence Health, and Galleri lifesciences reach the right people in the right way. Content & Creative: We bring the strategy to life through testimonial videos, campaigns, playbooks, and white papers for brands including Epson and TriNet — work that informs, resonates, and drives action. Clients describe us as nimble, smart, and like an extension of their team. We have happy customers because we’re happy, too. Across four time zones, we show up for each other with empathy, care, and positivity. In between reports and shoots, you’ll find us in Slack celebrating wins, debating the best TV, and swapping life updates. We’re small by design. It keeps us sharp, collaborative, and close to our clients. And it allows us to do what we do best: create strategy and storytelling that earns trust and moves people to action.