Gentiva "Day in the Life" Recruitment Video

Recruit Rooster partnered with Gentiva to capture a “Day in the Life” perspective of hospice care, showcasing an authentic look into the realities of end-of-life care. The video essentially follows a hospice nurse as she walks through the responsibilities of her role, highlighting the different environments, patient interactions, and emotional dynamics that define hospice work. To accurately represent the experience of hospice care, scenes were thoughtfully recreated with staff members across different locations to reflect the different homes and settings nurses encounter each day.
The filming and editing were done entirely in-house. Production was executed with just a two-person crew, requiring adaptability to lighting, audio, and camera work while moving between locations. Rather than leaning into the sadness often associated with hospice, the creative direction focused on empowerment and human connection. Through intimate, close-range visuals and personal testimonials from both the nurse and executive director, the story emphasizes the dedication, resilience, and empathy required in the field. The editing approach uses subtly uplifting music to reinforce the meaningful and rewarding nature of the work.
The video aims to shed light on the vital roles hospice professionals play in not just care, but in comfort and presence through life’s final chapter.