MUSE Platinum

2026

World Innovation Summit for Education (WISE Summit)

Entrant

fischerAppelt, live marketing

Category

Event - Conference / Convention

Client's Name

Qatar Foundation

Country / Region

Qatar

WISE12 tackled the urgent question of protecting human connection in an AI-shaped future. Positioning AI as a force that makes dialogue more essential than ever, we designed WISE as a connected ecosystem where stakeholders aligned, listened and exchanged at human scale.
WISE 12 stood out by designing innovation into the whole summit system: one roof, one journey, and a central WISE Majlis hub that blended content, networking, and activations into one connected flow. Anchored by Humanity.io, the summit narrative shaped the experience beyond traditional panels, with experiential formats and interactive learning installations designed to keep participation high between sessions.
• Theme as a design system: Humanity.io placed human values at the heart of education innovation and framed values as both an input and an output of education systems, giving a clear narrative logic across the different touchpoints.
• A central hub that engineered engagement: The WISE Majlis was designed as the heartbeat for talks, networking, exhibitions, activities, and interactive sessions, reducing fragmentation and increasing participation between sessions.
• Format forward programming: Beyond panels, the experience blended roundtables, workshops, masterclasses, showcases, and podcasts, creating multiple ways to contribute, not just consume.
• Experiential learning as content: Activations were curated as learning and dialogue, including interactive exhibition and VR, a projection learning game, collaborative art, and interactive storytelling.
The result was a compact, high energy summit where experience design, set design, and programme structure worked together to keep decision makers, educators, youth, and partners engaged in the same ecosystem.
WISE 12 delivered a high-density summit that sustained engagement and human exchange at international scale.
Scale and complexity:
- 7,600+ registrations
- Nearly 500 speakers
- 140+ sessions and workshops
- 30+ partners
- 300+ VIPs
- 470+ visas facilitated
Qualitative impact:
Beyond volume, the connected ecosystem reduced hierarchy and increased proximity, making it easier to move between sessions, discover conversations and engage across stakeholder groups. In a moment where AI dominates education discourse, WISE 12 provided a credible counterbalance: an experience that demonstrated how innovation works best when human connection is protected by design.

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