MUSE Silver

2026

510 Townsend | Property Brochure

Entrant

JLL Creative

Category

Branded Content - Property / Developer

Client's Name

Country / Region

United States

In San Francisco's thriving tech corridor stands 510 Townsend, a seven-story office tower where contemporary architecture meets cutting-edge amenities. Capturing the attention of innovative companies seeking spaces that truly fuel creativity required more than traditional marketing, and a static PDF wouldn't do justice to what 510 Townsend offers. Prospective tenants needed to experience the energy, the flow, the pulse of a workspace designed for today's forward-thinking companies before ever stepping through the door.
We knew bringing 510 Townsend to life through an interactive digital brochure with immersive visual storytelling would be the way to go. A key element was highlighting a detailed section drawing that reveals the building's architectural DNA while a dynamic fly-through video captures its distinctive spatial flow and design narrative. These elements worked together to transport prospects beyond square footage and floor plans, letting them feel what it's like to work in a space purpose-built for innovation.
Every element was designed to resonate with the city's vibrant tech culture, embodying the trendy, hip aesthetic that speaks directly to the innovative spirit of the companies calling this corridor home. The result? A piece that doesn't just showcase office space but invites prospects to envision their next chapter of success unfolding at 510 Townsend.

Credits

Senior Graphic Designer/JLL Creative
Jennifer Arias
Art Director/JLL Creative
Jennifer Bachand
Creative Director/JLL Creative
Shaina Nielson
Director/JLL Property Marketing
Karena Halverson
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