Modelo Aguas Frescas Sell In Kit

Inspired by the classic aguas frescas of Mexican markets, Modelo Spiked Aguas Frescas are a refreshing twist on a Mexican classic. Honoring tradition with four delicious flavors—Pineapple, Cucumber & Lime, Watermelon, and Hibiscus—the new Modelo Spiked Aguas Frescas are made with a splash of real fruit juice and lightly carbonated for a perfect balance of sweetness.
To convey this new offering from an established Mexican beer brand, we designed a creative sell-in kit to showcase the heritage of a traditional Mexican drink with a unique twist of alcohol.
At first glance, the kit is routine for a Modelo product offering, with standard branding and hints of texture and illustration to suggest something more than just another Modelo beer is inside. Opening the top, the box blooms to life with lively movement and bold patterns to invite recipients into the experience.
The box includes: engaging info flaps to showcase the patterns and tasting notes of each style, an inviting stage for each can to take the spotlight, a helpful brochure with origin story and marketing info, and a branded letterhead for personalized messaging from the sales team or orders from distributors and retailers.
This kit was a showstopper; invoking attention and intrigue from its recipients, inspiring the curious to explore this new offering and appreciate its storied heritage, while enjoying its unique twist on that tradition.