2026
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SATKA is a trendy footwear brand under Guangdong Sidiga Shoe Industry. It focuses on the lightweight, fashionable, and personalized needs of urban youth, and is the pioneer in proposing the category concept of "lightweight street slippers." Its aim is solely to free consumers' feet from constraints, allowing them to enjoy a relaxed and free slipper-wearing experience, striving to enhance comfort and enjoyment for outings, leisure, and vacations. The brand slogan is: Naturally Love Freedom.
The SATKA logo consists of the English name paired with an upward-pointing arrow, shaped like a flying paper airplane, representing the pursuit of dreams. It also resembles the strap of flip-flops, which date back to China’s Northern and Southern Dynasties, symbolizing lightness and representing "freeing your feet and yearning for freedom." The upward momentum reflects the brand's progressive, energetic tone and philosophy.
SATKA innovates comprehensively with technology and design, offering consumers a trendy slipper experience that brings ease, freedom, and individuality to life. It creates lightweight and comfortable foot feel with multiple styling possibilities, unrestrained and naturally free!
Credits
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CHIANG MING HSI
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Student Submission - New Category
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Taiwan
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NAVIGATOR WORKSHOP NO.1
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Corporate Identity - Brand Identity
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China
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Freelance
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Social Media - Ad Campaign
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United States
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Freelance
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Video - Games
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United States