2026
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About The Entry
"Goodbye" reexamines farewell rituals through the modern paper craft works of the "Superreal Paper Workshop". As a 1,000-year-old traditional Chinese folk art, Chinese Paper Craft embodies the cultural spirit of "respecting the deceased and cherishing memories". The "Superreal Paper Workshop" breaks its traditional solemn impression with modern works like Switch consoles and electric shavers, inheriting the spirit of "conveying emotions through objects" and turning it into a memory medium for sincere feelings.
Through works and real interviews, the book shows how Chinese Paper Craft evolves from a traditional folk symbol to a contemporary emotional expression, revitalizing the ancient art and conveying the Chinese people’s warm attitude towards parting, guiding people to face it calmly.
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Natural Retreats Collection of Brands
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Marketing & Promotional - Illustration
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United States
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Stephen Arnold Music (SAM)
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Audio - Production
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United States
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Program 11
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Branded Content - How-To Guide
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United States
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Blue Communications
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Strategic Program - Internal Comm Campaign
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United States