2026
Entrant
Category
Client's Name
Country / Region
As the Spring Festival approaches, CGTN has unveiled a captivating short video titled "The Year at a Gallop" to celebrate the Year of the Horse. More than just a seasonal greeting, this video is a unique artistic journey that reinterprets the horse as a timeless and universal symbol. It beautifully captures the animal's enduring associations with strength, courage, and the unstoppable spirit of progress—qualities that resonate deeply with people across the globe.The film’s centerpiece is a breathtaking artistic performance. It documents the creation of a magnificent horse painting on the world's largest sheet of xuanpaper, an impressive surface measuring 11 meters by 3.3 meters. Viewers are treated to the mesmerizing process as a master artist brings a powerful horse to life, blending the graceful precision of calligraphy with the expressive freedom of traditional Chinese painting. The final artwork is a stunning visual poem in ink. In a powerful nod to its international audience, the video concludes by featuring the word "horse" written in 85 different languages. This vibrant tapestry of scripts underscores the animal's unique appeal as a symbol that transcends cultural boundaries. Through this gesture, "The Year at a Gallop" extends warm and inclusive New Year greetings from CGTN to viewers worldwide, celebrating both a shared heritage and the diverse beauty of human expression.
Credits
Entrant
Pure Perfection GmbH
Category
Experiential & Immersive - Immersive Brand Experience
Country / Region
Germany
Entrant
Gravity Global
Category
Integrated Marketing - Promotional
Country / Region
United States
Entrant
Gravity Global
Category
Outstanding Agency Awards - Outstanding Advertising Agency
Country / Region
United Kingdom
Entrant
Gravity Global
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United Kingdom