MUSE Gold

2026

Listen to the Whales

Entrant

Critical Mass

Category

Website - Nonprofit

Client's Name

Project CETI

Country / Region

Canada

Humans are intrinsically linked to the earth. If our largest mammals are threatened by environmental impacts, then we are as well. Whales understand the environment they live in better than we do. And together, we can learn how to help them.
Project CETI (a non-profit organization) is on a mission to decode sperm whale language to better understand their world. But breakthrough science requires breakthrough storytelling in order to move hearts and minds.
Introducing Listen to the Whales.
The Listen to the Whales campaign is a transformative experience of listening, understanding, and bridging the gap. It offers an adventure into an underwater landscape, akin to dipping your head beneath the surface, where the world softens and cetacean frequencies link us to something larger than ourselves. It is a movement for a new era, one rooted in curiosity, synergy, and understanding.

Credits

Founder and Lead
David Gurber
Chief Strategy and Programs Officer
Fiona Korwin-Pawlowski
Director of Creative Partnerships & Campaigns
Ashley Zafaranlou
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