Canada

2019

The Away Game

Entrant Company

Zulu Alpha Kilo

Category

Content Marketing

Client's Name

Tim Hortons

Sub-Category

Branded Content

There is only one ice hockey team in all of Kenya. But as much as they love the game, they have nobody to play. Proud to share the love of the game, Tim Hortons brought the Kenya Ice Lions hockey team to Canada, the birthplace of hockey, for their first-ever game. We gave them more than just a team to play against. To make it a truly once-in-a-lifetime experience, we surprised them with brand new equipment, and two special teammates ? Canadian hockey heroes, Sidney Crosby and Nathan MacKinnon. The story inspired hockey lovers worldwide, garnered an outpouring of support for the Ice Lions, and helped ensure hockey in Kenya will keep growing. Most importantly, we proved that no matter where you come from, nothing brings us together like sharing our love of the game.

Credits

Zak Mroueh
Gerald Kugler, Rodger Eyre
Michael Siegers
Jonah Flynn
Revital Grunberg, Jennifer Gillespie, Kevin Corvetti
David Grabias
John Minh Tran, Scott Burton, Chris Goll, : Alex Chege, Nick Davey, Scott Weatherall
Bryce Brentlinger, Anne Edgar, Anita Kasera, Courtney Dickson
Jay Baker, Jessie Posthumus
David Whiteson, Eric Whipp
Adam Damelin, Iain Gardner
Nathan Handy
Zak Mroueh
Gerald Kugler, Rodger Eyre
Michael Siegers
Jonah Flynn
Revital Grunberg, Jennifer Gillespie, Kevin Corvetti
David Grabias
John Minh Tran, Scott Burton, Chris Goll, Alex Chege, Nick Davey, Scott Weatherall
Bryce Brentlinger, Anne Edgar, Courtney Dickson, Anita Kasera,
Jay Baker, Jessie Posthumus
David Whiteson, Eric Whipp
Adam Damelin, Iain Gardner
Nathan Handy
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