MUSE Silver

2026

Salma Organic Care Salon

Entrant

Maryam Allhaidan

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

Saudi Arabia

Gallery

About The Entry

Salma Organic Care Salon
A Timeless Organic Sanctuary
Inspired by the pre Islamic epic of "Aja and Salma," Salma is a premium organic hair care sanctuary rooted in the majestic landscapes of Hail, Saudi Arabia. The brand revives ancient Bedouin beauty rituals, transforming routine care into a serene, nature-based cultural journey.
The visual identity adopts a "Heritage Chic" aesthetic, seamlessly blending historic reverence with sophisticated minimalism. The primary logo's geometric typography is derived from 9th-century Kufic manuscripts, while the submark elegantly fuses the region's native palm trees with the historic Barzan Palace architecture.
By integrating rare 1959 archival photography onto sustainable, earth toned packaging, Salma creates a powerful visual narrative. It is more than a salon it is a celebration of ancestral wisdom, offering a tranquil space where the raw power of nature meets modern wellness to nurture both body and soul.

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