2026
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About The Entry
McGraw Hill redesigned the ALEKS homepage to highlight core differentiators of the ALEKS digital learning platform. The site engages users through custom animated icons and embedded videos to showcase those differentiators. Users can explore ALEKS through self-guided tours, videos, case studies, quotes, and completely reimagined Chemistry, Math, and AI subpages. The site was created entirely in-house, including art direction, creative development, and engineering.
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McGuffin Creative Group
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Outstanding Agency Awards - Outsanding Small Agency (Up to 25 employees)
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United States
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Jingze Han
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Video - Live Experiences
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United Kingdom
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Tomato Tomate
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Integrated Marketing - Rebranding
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United States
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Lee Tung Avenue Management Company Limited
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Event - Celebration
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Hong Kong SAR