2026
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About The Entry
Based on the exploration of similarities between Xi'an and Italian civilizations, this visual design for the NWU Anlai School Graduation Exhibition adopts a carnival theme. Anlai School is jointly established by Northwest University (China) and the University of Salento (Italy), offering majors in Cultural Heritage Conservation Technology and Fine Arts. The design transforms iconic elements from Xi'an (Giant Wild Goose Pagoda, Terracotta Warriors, Spicy Oil Noodles) and Italy (Ionic columns, Penne pasta, Gelato) into six anthropomorphic cartoon characters. Using vibrant color blocks, the design creates a festive and dynamic visual style that celebrates the Sino-Italian cooperative spirit, highlights the academic features of cultural heritage and the arts, and showcases the lively demeanor of its students.
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Prophet Brand Strategy
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Integrated Marketing - Brand Transformation / Repositioning
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United Kingdom
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Yilin Wang, Xiaobo Lu
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Video - Experimental
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China
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None
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Typography - Personal Work / Unpublished
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Taiwan
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Enlyte
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Integrated Marketing - Integrated Marketing Campaign
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United States