Immunity Bio | Anktiva | Social Video

For Anktiva, the “You Want a Piece of Me?” campaign was built with a voice that doesn’t sit quietly in the background. It pushes forward. It challenges. It brings swagger to a serious treatment moment. The short-form social video took that energy and turned it into motion.
The goal was to create a video that could introduce Anktiva’s campaign attitude quickly and memorably in a fast-moving digital environment. In social, HCPs are not settling in for a long brand story. They are scrolling, scanning, and deciding in seconds whether something is worth their attention. This video was designed to earn that attention immediately.
Using the campaign’s bold visual language, sharp pacing, and confrontational tone, the video brings the Anktiva brand world to life in a compact format. The creative feels less like a conventional pharmaceutical message and more like a challenge being issued. Strong typography, gritty textures, quick transitions, and direct campaign language give the piece its impact, while the structure keeps the message focused and easy to follow.
The video also had to strike a careful balance. It needed to feel aggressive without being careless, energetic without losing clarity, and memorable without oversimplifying a complex treatment category. Every frame was built to support the larger campaign idea: when bladder cancer pushes back, Anktiva shows up ready.
As a social execution, the video extended the campaign beyond static media and gave Anktiva a more kinetic presence across digital channels. It helped translate the brand’s fighting spirit into a format built for attention, repetition, and shareable impact. The result was a piece that could work as both a campaign introduction and a brand reinforcement, giving physicians a quick, powerful encounter with Anktiva’s point of view.
In a space where healthcare videos can often feel overly polished or overly passive, this short-form video brought urgency, attitude, and momentum. It made the campaign move. It made the message hit faster. And it gave Anktiva another way to step into the fight.