MUSE Gold

2026

Sour Punch Website Design

Entrant

American Licorice Company

Category

Website - Food & Beverage

Client's Name

Sour Punch

Country / Region

United States

About The Entry

Executed by a core group of 4 in approximately one quarter, we aimed for a fun site with lots of interactivity. Products, Packaging, Renders, Animations, and Interactivity were all done In-house.
Finishing the site at the end of 2025, the results have shown big improvements:
Website visitor data:
YOY results for 1st Quarter after completion:
Sessions: 35,533 VS 31,180 last year = +13.96%
Engagement Rate: +12.2%
Bounce Rate: -6.47%
Session Duration: +80.49%
Purchaser Rate: +7.09%
Organic Social Media posts promoting the new site:
Over 2,500 views across Instagram and TikTok
4% engagement rate on both platforms

Credits

eCommerce Site Manager
Brittany Wyatt
Graphic Design Specialist
Kenny Applegate
Senior Graphic Design Specialist
Austen Huth
Senior Visual Graphic Design Specialist
Colby Aitchison
eComm & Digital Marketing Strategy Mgr.
Rachel Nuner
Social Media Strategist
Jill Patel
VP Marketing
Kristi Shafer
Creative Director
Janelle Paisley
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