Cityline Monopoly

To celebrate a record-breaking leasing year at Cityline in Downtown Sunnyvale, CBRE Calibre Creative Group designed and produced "Citylineopoly" for Hunter Partners and J.P. Morgan, a fully custom, playable Monopoly-style board game reimagining the property's development and leasing journey as a keepsake-quality client gift.
The project marked the culmination of an embedded, end-to-end creative partnership, and every detail was hand-crafted to tell Cityline's real story. Player pawns represented the actual client and leasing teams. 200 and 250 Washington, the property two towers, stood in for Boardwalk and Park Place. Custom cards, rules, and "hotels" referenced real moments along the leasing journey, from the entitlement office to inside jokes, turning two years of shared history into a single object that could be held and played.
Rather than a conventional corporate thank-you, "Citylineopoly" gave ownership and the leasing team something no budget could buy. The gift documented our shared achievement with wit, specificity, and craft, delighting and deepening the relationship with both Hunter Properties and J.P. Morgan, and proving that creativity is what makes a leasing win truly memorable.