DP World at the Ryder Cup

DP World at the Ryder Cup 2025: Going Above and Beyond the Green
The Challenge & Strategy
As a Premier Worldwide Partner of the 2025 Ryder Cup, global logistics leader DP World faced a unique challenge: How do you sell a service you can’t physically put on display? The objective was to transform their brand positioning, “Smart Logistics to a Tee,” into a high-touch, end-to-end hospitality program that would drive relationship-building with C-suite and VP-level decision-makers.
To stand out in an environment oversaturated with sponsors, GPJ deployed a globally coordinated strategy. Mobilizing 60 professionals from eight international offices, GPJ engineered a flawless, multi-venue journey across Manhattan and Long Island, seamlessly scaling a massive final reception from 150 to nearly 800 guests with just four weeks' notice.
The Experience
The weeklong journey brought "Smart Logistics" to life through white-glove precision:
The Smart Series: An exclusive B2B thought-leadership panel in Manhattan for over 30 VIP clients from brands like Amazon and Leviton.
The Executive Chalet: Overlooking the 17th green, this ultra-premium suite featured a custom kinetic sand table and an LED halo structure with 360 individually lit slats symbolizing global connectivity.
The Smart Zone: A public fan activation linking sports data to logistics, engaging over 2,600 registered participants.
The Saturday Evening Reception: Hosted by Carson Daly at Jones Beach Theater, this marquee event featured golf legends Sir Nick Faldo and Tom Watson, an exclusive John Legend concert, and a 15-minute custom drone light show.
The Results
Executed flawlessly across a $14 million budget, the activation redefined sponsorship hospitality. The Saturday evening event was hailed by attendees as "better than the Opening Ceremony." Crucially, the experience secured ultimate executive validation, with DP World’s Deputy CEO calling it “an evolution of what is possible, executed with brilliance,” cementing deep client relationships and proving that complex global logistics can be translated into powerful emotional connections.