2026

2201 Westlake Brand Identity

Entrant

CBRE, Calibre Creative Group

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

Gallery

About The Entry

Brand Identity for 2201 Westlake, a ±317,000 SF, 12-story, Class A office building located at the gateway to Seattle’s vibrant and bustling South Lake Union (“SLU”) neighborhood.
The brand’s tone and story were built around the following strategic drivers:
• Energetic
• Authentic
• Approachable
• Sophisticated
The fluid curves in the wordmark are a nod to Lake Union, Seattle proper’s lake located just steps away from the property. The bespoke typography, illustrations and photography were designed to capture the energy of the neighborhood while maintaining a sense of warmth and sophistication, reflecting the Class A ranking of the property itself.
The color palette is inspired by the vibrant nature and surroundings of the neighborhood, capturing the essence of the Pacific Northwest.