MUSE Gold

2026

Zawa

Entrant

Meitu

Category

Corporate Identity - Brand Identity

Client's Name

Zawa

Country / Region

China

About The Entry

Zawa is an AI branding and social-media design tool for independent North American restaurants. Its name comes from the Japanese "zawa" (ざわ)—the murmur of a stirring crowd—expressing the goal that every post creates a stir. Built on rounded forms and a high-saturation palette of electric purple, lime, and orange-red, the identity makes "AI with human warmth" tangible, letting owners with no design background produce visuals that are professional yet full of character.

Featured Media

Credits

Design Director
YUNRUI ZHU (Julie Zhu)
Lead Designer
YUBING ZHANG
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