Bentley Speed Society - Legend of Ascari

The Bentley Speed Society – Legend of Ascari redefined the traditional driving event by transforming it into an exclusive members' experience. From 18–24 May 2026, around 150 guests gathered at the Ascari Circuit in southern Spain.
Rather than showcasing vehicles in a conventional test-drive format, Bentley created a curated luxury journey where every model was experienced in the environment where it performs best. Every drive followed a designed storyline, allowing each model to demonstrate its strengths.
Throughout the venue, refined Bentley branding transformed the luxury hotel and Ascari Circuit into one cohesive brand world. Carefully curated hospitality, premium gifts, and exceptional service reinforced the experience. By combining performance, craftsmanship, personalized luxury, and customer relationships, Bentley created an aspirational platform that strengthened loyalty, and established a new benchmark for experiential luxury.