Festival of Golf 2026

Milestone Creative developed the strategy and managed all marketing for the inaugural Festival of Golf 2026.
The high-impact campaign reached more than 16M people and saw 13,200 attendees attend across four event days, 19-22 March.
Engaged by Mulpha Events, and in partnership with the Australian WPGA Championship, Milestone achieved significant successes for this new event.
Our integrated event marketing campaign was designed to reach new audiences, with a strong focus on building first-party data to drive ticket sales and enable future growth.
Activity included media buying, digital marketing, alliance outreach, social media, stakeholder and sponsor marketing, community engagement, promotions and website management.
The media buy reached 8.2M with a multi-channel approach - this precision targeting and broad-reach media maximised visibility across golf and consumers interested in golf, sport and lifestyle events.
Key placements included Kayo BVOD integrations across golf and high-value target verticals, Jetstar targeting Gold Coast-bound travellers, high-impact out-of-home and radio, an influencer campaign, and a dedicated Topgolf takeover.
The paid digital campaign reached over 1.6M and delivered several hundred tracked purchases and strong attendance momentum. A real-time, data-led optimisation approach connected Meta, Google Search Network (GSN), LinkedIn, real-time bidding (RTB) and digital out-of-home (DOOH), enabling continuous cross-channel feedback loops. This ensured media efficiency, audience refinement, and sustained conversion growth throughout the campaign window, delivering overall performance uplift in real time.
Several promotions were deployed to capture first-party data and create a foundation for future growth. An example is the Scan-to-Win campaign that underpinned all activity by offering a free downloadable entry pass with a QR to scan onsite to win daily prizes - enabling us to collect data, track visitation onsite and engage on social media across the 4 days.
Milestone also managed social media channels across Instagram, Facebook, TikTok and LinkedIn, as well as e-newsletters to subscribers, exhibitors and the local Sanctuary Cove community.
Owned channels increased significantly - 219% increase in eDM subscribers, 174% uplift in Instagram followers, a 92% increase in Facebook followers and a 31% rise in LinkedIn followers, strengthening the event’s owned audience base.