World Cup 26 | NYNJ Fan Village Projection

When it comes to sports, it doesn't get much bigger than the World Cup – unless you're creating immersive sound for an 850 foot projection at the NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center! SAM worked closely with Quince Imaging to create original sound design for nine unique projection experiences spanning the entire facade of 30 Rock.
Each projection features detailed sound design, music editing, and final audio mixing to ensure fans feel the experience as much as see it. Familiar audio elements – including the World Cup 2026 sonic identity and Telemundo announcer Andrés Cantor's unmistakable "Goooooool" call – are woven throughout the presentation, amplifying the excitement and energy of the tournament.
The experience ran for a month from the quarterfinals through the World Cup 2026 Final.