60-Second CTV Ad: Tested. Proven. Ready.

“Everything moves faster now.” The introduction to our latest video ad draws in target audiences, along with engaging, fast-paced music, compelling imagery and a voiceover that covers the pain points of developers, engineers and QA professionals looking to deliver quality in the age of AI. “Tested. Proven. Ready.” provides an overview of the challenges they are up against and the services Applause provides to help them succeed. The ad reinforces our brand identity with subtle visual elements, like the blue degree symbol from the Applause logo, and an on-brand voiceover that is confident and authoritative, but still warm and approachable. We believe it does an excellent job of conveying our leadership position in the world of managed software testing services and digital quality. We appreciate your consideration for this award!