Chief FUN-Raiser Video

The social-first kickoff for the 2026 Children’s Miracle Network (CMN) national paid media campaign
centered on a flagship video introducing actor and comedian Adam Devine as “Chief FUN-Raiser.” This
personalized branded role supported CMN’s new brand launch by capturing attention and building a
foundation of awareness for the evolved brand. The video gave audiences an engaging introduction to the campaign while setting the tone for the broader integrated marketing effort.
Brand research revealed an opportunity to strengthen awareness and understanding of CMN among prospective supporters. Leveraging his decade-long relationship with CMN, Jump concepted the Chief FUN-Raiser role as a distinctive storytelling device that authentically connects Devine’s name recognition to the organization. Rather than using a traditional celebrity spokesperson, the video integrated Devine into the brand itself, creating a recognizable, ownable narrative that introduced the new brand through per sonality, humor and authenticity while inspiring audiences to learn more about CMN.
Jump developed the Chief FUN-Raiser video as the creative foundation for a dedicated social media campaign. A modular system of content derived from the hero video extended the narrative over more than 30 assets across Facebook, Instagram and TikTok through Stories, Reels, carousels and static formats.
Jump served as CMN’s strategic and creative agency partner, developing the flagship video concept and scripting, then working with an external production partner to produce the full-length Chief FUN-Raiser video. Jump also led post-production editing of the campaign’s supporting social content. The Chief FUN-Raiser video and campaign established early brand awareness while achieving strong performance across social platforms. Meta placements achieved click-through rates as high as 8.40%, outperforming the 0.9% overall platform benchmark*, while TikTok generated an overall click-through rate 80% above the platform’s benchmark of 0.41%.**
*Source: Wordstream
**Source: AdBackLog