2026
Wicked: For Good x Brookhaven
Entrant
Voldex + Wicked: For Good
Category
Experiential & Immersive - Games
Client's Name
Country / Region
United States
Gallery
About The Entry
To sustain excitement for Wicked: For Good among Gen Z and Gen Alpha, Voldex transformed the franchise into a native roleplay experience within Brookhaven. Players explored Emerald City, socialized in custom homes, used character costumes, themed homes, vehicles, props, music, and emotes to create their own stories. The activation generated 780M+ visits, reached 100M+ unique users, drove 2B+ engagements with Wicked content, delivering a 8x Nielsen QI media value return through active participation rather than passive viewing.
Featured Media
Credits
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Gravity Global
Category
Video - Business to Business
Country / Region
United States
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National Palace Museum
Category
Integrated Marketing - Company Branding
Country / Region
Taiwan
Entrant
Shanghai Kuyekuye Technology Co., Ltd
Category
Advertising - Advertising Campaign
Country / Region
China
Entrant
Hawke Media
Category
Advertising - Advertising Campaign
Country / Region
United States