MUSE Silver

2026

VegetaBoy

Entrant

Beyooland Brand Consulting

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

China

About The Entry

VegetaBoy, drawing inspiration from everyday vegetables, creates a vibrant and uplifting series of vegetable-themed IPs. Breaking away from traditional perceptions of fruits and vegetables, it reimagines humorous and imaginative characters, constructing a vegetable utopia where people dare to perceive boldly and express themselves freely.Each vegetable is a vibrant and authentic living entity, possessing the unique freshness and relaxed nature of vegetables, embodying the small emotions and passions of ordinary life. Through these energetic vegetable companions, it hopes to convey an optimistic and vibrant attitude towards life, embracing the small beauties of everyday life, and inspiring every ordinary person who loves life, stays true to themselves, bravely expresses their individuality, and freely embraces life.

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