United States

2019

Inside GE's Energy Transformation Campaign

Entrant Company

Mountain View Group, Ltd.

Category

Strategic Program

Client's Name

GE Power

Sub-Category

Video Campaign

GE is all about relentless innovation and shared determination. As the industry goes through rapid transformation and challenges, GE is committed to delivering more affordable, sustainable, reliable energy to people around the world. Together with its customers, GE is co-creating the future of energy.<br>Five GE employees were selected to travel to customer sites, manufacturing facilities and test labs to discover how GE and its customers are developing the energy technologies of the future and improving the power networks we depend on today. In each episode, a curious employee-host visits a unique site. <br>They interview subject matter experts or customers, deep-diving into changes in the energy landscape and what is being done to meet those needs. They bring their own unique perspectives from their part of the world or their experience within GE.<br>Currently, there are five episodes in the series. With this submission, we have included three. In one episode, a boosted-board-riding engineer visits the Philadelphia Navy Yard looking at a unique business model to power that impressive development community. An analytics engineer from Dubai descends upon the Global Research Center to see how a solar farm is utilizing battery (reservoir) storage to help meet clean and reliable energy goals. A third engineer takes a look at innovative ways of working with 3D printing, additive manufacturing, and robotics in manufacturing and services capacities.<br>In addition to these videos, there are productions in India and Angola where our hosts interact with GE customers. A trailer / teaser was created to promote the series, along with u201csnackableu201d social bits to entice viewers for both an internal and external audience.<br>

Credits

Thom Gonyeau
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2019
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Entrant Company

MASTER FOR YOU AGENCY

Sub Category

Integrated Marketing Campaign

2019
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Entrant Company

Snapshot Interactive

Sub Category

Microsite

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Entrant Company

Gri Creative

Sub Category

Insurance

2019
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Entrant Company

True North Inc.

Sub Category

Medical