Background: St1 is an unmanned gas station in the Nordics working with the concept "A different kind of refueling". Our brief was to promote the new possibility of paying for fuel with the mobile. Idea: Our new campaign for St1 is a tribute to everyone out there who dares to stand out. Of course with a humorous angle that focuses on one of the things St1 does differently - letting their customers pay for fuel with their mobile.
Interactive Brand Experience
Show Opening Segment (NEW)