MUSE Gold

2019

Te Mauri Hiko

Entrant Company

Transpower New Zealand

Category

Strategic Program - Comm/Marketing Campaign

Client's Name

Transpower New Zealand

Country / Region

New Zealand

The world in which Transpower operates is changing at a rapidly accelerating pace. Advances in technology, and growing public demand for action on climate change, are poised to disrupt the status quo for New Zealand?s electricity, transport, and primary industries, as well as its government. An ad hoc approach to these challenges from electricity industry participants, regulators, and government increases the potential for inefficiencies and less than ideal outcomes for the people of New Zealand. <p>
Transpower sits in a unique, central position within New Zealand?s energy sector and saw an opportunity to demonstrate it possesses the foresight, knowledge, and determination to help the country meet its commitments to the Paris Accord. Te Mauri Hiko?Energy Futures, was created in response. Te Mauri Hiko is a translation from Te Reo Maori, the language of the indigenous people of Aotearoa New Zealand, and loosely represents the energy (or lifeforce) of the future. <p>
Te Mauri Hiko is about sparking a national conversation about the country?s rapidly changing business environment and the pressing need to mitigate climate change through decarbonisation. <p>
Te Mauri Hiko breaks down large, often obtuse concepts into manageable bites that can be more readily packaged for a wide audience. These ?blocks? of information also serve as the impetus and content for ongoing industry, special interest, consumer, and government engagement opportunities. <p>
Te Mauri Hiko has spawned engaging panel discussions held throughout the country, an animation, a whitepaper publication, a microsite, and several supplementary publications designed to provide more insight into aspects of the decarbonisation of New Zealand?s economy.
Since its launch, Te Mauri Hiko has been covered in all major New Zealand newspapers, national radio and television, and has been widely referenced in Parliamentary proceedings.

Credits

Chris Dutton
Jonathan Hill
Ryan Ferguson
Laura Ackland
More Gold Winners
Advertising
2019
MUSE Advertising Awards - Marinela Is in Me Campaign
Bimbo Bakeries USA/ Marinela USA

Entrant Company

Legion Advertising LLC

Category

Advertising - Online AD Campaign

Country / Region

United States

Video
2019
MUSE Advertising Awards - Exciting the Potato Salad Industry

Entrant Company

OC Creative

Category

Video - Self-Promotion

Country / Region

United States

Marketing & Promotional
2019
MUSE Advertising Awards - Accelerating Possibility
Skoll Foundation

Entrant Company

Skoll Foundation

Category

Marketing & Promotional - Brochure

Country / Region

United States

Video
2019
MUSE Advertising Awards - Opioid Epidemic
Elara Systems

Entrant Company

Elara Systems

Category

Video - Medical

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy