2019
Entrant Company
Category
Client's Name
Country / Region
Created for the BBC US Elections Mid-term coverage, the brief was to create a title sequence that felt different to a usual election opener, encompassing power and tension, it had to ooze a feel of something cinematic.
Inspired by the stunning Neoclassical architecture of the Capitol Hill building, arches lit with volumetric lighting entice the viewer into a miniature version of itself. The Capitol Hill dome opens, revealing its inner workings, a contrasted world of steampunk. The chairs animating together, a metaphor for seats gained or lost with cogs representing industry and central power. This theme was echoed throughout for reinforcement.
The election coverage was broadcasted on the BBC News Channel and BBC World where the titles received maximum global exposure.
Credits
Entrant Company
Bad Penny Factory
Category
Website - Beauty & Cosmetics
Country / Region
United States
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Sonalysts Studios
Category
Video - Cinematography
Country / Region
United States
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MATTE Projects
Category
Content Marketing - Branded Content
Country / Region
United States
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Latcha+Associates
Category
Content Marketing - Email Marketing / Newsletter
Country / Region
United States