United Kingdom

2019

BBC US Elections 2018 Titles

Entrant Company

BBC

Category

Video

Client's Name

BBC News

Sub-Category

Animation

Created for the BBC US Elections Mid-term coverage, the brief was to create a title sequence that felt different to a usual election opener, encompassing power and tension, it had to ooze a feel of something cinematic. Inspired by the stunning Neoclassical architecture of the Capitol Hill building, arches lit with volumetric lighting entice the viewer into a miniature version of itself. The Capitol Hill dome opens, revealing its inner workings, a contrasted world of steampunk. The chairs animating together, a metaphor for seats gained or lost with cogs representing industry and central power. This theme was echoed throughout for reinforcement. The election coverage was broadcasted on the BBC News Channel and BBC World where the titles received maximum global exposure.


More Platinum Winners
2019
Portugal

Entrant Company

Omdesign

Sub Category

Food & Beverage

2019
Canada

Entrant Company

Haste Post-haste

Sub Category

Online AD Campaign

2019
United States

Entrant Company

hi5.agency

Sub Category

Social Media Campaign

2019
Australia

Entrant Company

Ovato

Sub Category

Menu