United Kingdom

2019

BBC US Elections 2018 Titles

Entrant Company

BBC

Category

Video

Client's Name

BBC News

Sub-Category

Animation

Created for the BBC US Elections Mid-term coverage, the brief was to create a title sequence that felt different to a usual election opener, encompassing power and tension, it had to ooze a feel of something cinematic.<br><br>Inspired by the stunning Neoclassical architecture of the Capitol Hill building, arches lit with volumetric lighting entice the viewer into a miniature version of itself. The Capitol Hill dome opens, revealing its inner workings, a contrasted world of steampunk. The chairs animating together, a metaphor for seats gained or lost with cogs representing industry and central power. This theme was echoed throughout for reinforcement.<br><br>The election coverage was broadcasted on the BBC News Channel and BBC World where the titles received maximum global exposure.<br>


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