Spain

2019

RON BRUGAL PAPÁ ANDRÉS ODISEA

Entrant Company

MASTER FOR YOU AGENCY

Category

Integrated Marketing

Client's Name

BRUGAL

Sub-Category

Integrated Marketing Campaign

HOW TO TELL A TRUE LIFE ODYSSEY LASTING OVER 130 YEARS? <br><br>Pap? Andr?s Odisea commemorates Brugal's 130th anniversary by paying tribute to the legacy of its founder, Don Andr?s Brugal. It's a tale of his passion and determination to leave his homeland and cross the Atlantic Ocean to eventually settle in the Dominican Republic. This edition of Pap? Andr?s is the proof that for all these years the journey that Don Andr?s started has been followed on by later generations of Master Rum makers. To capture this 130-year journey of tradition and innovation, we merged photographer Mario Moreno's talent and the incredible story of Pap? Andr?s to depict it in unique photos, combining images from the past and the present. The outcome: a journey in images from the origins of the foundation to the present-day. To tell this story, we created an exclusive limited box edition with a decanter and a photo book. We also created all of the pieces for the launch including the product shoot, visibility, a documentary and the digital pieces to relate this fascinating journey.<br><br>The Results<br>? 1000 decanters manufactured<br>? Dominican republic private launch events<br>? Content for digital media

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