MUSE Platinum

2019

Culture Trip World Tradition and Street Art Collide

Entrant Company

Culture Trip

Category

Photography - Travel / Tourism

Client's Name

Culture Trip

Country / Region

United Kingdom

Tradition and Street Art Collide at Valencia?s Las Fallas
To celebrate spring?s arrival, Culture Trip commissioned a package of several stories, which explore themes of revolution, rebirth and renewal. Photographer, Zack DeZon, was commissioned to photograph Las Fallas, Valencia?s annual festival that celebrates the arrival of spring with fire, explosions and art. The festival is a 300-year-old tradition, which despite its age, manages to remain uniquely local. Las Fallas includes a daytime firework display and processions of elaborately dressed women and men, prior to the large sculptures (fallas) being set ablaze later in the evening. This particular year?s falla is a departure from those of previous years, which are typically cartoonish and whimsical, a style that began 100 years ago and became more Disney-like over time. Street art duo, Pichi & Avo, created the 2019 falla that you will see here, which is the largest creation to date to be featured at the festival. During the three months leading up to the festival, Pichi & Avo worked 18-hour days to finish painting the falla, all for it to be lit on fire during La Crema, the festival?s closing ceremony.
https://theculturetrip.com/europe/spain/articles/tradition-and-street-art-collide-at-valencias-las-fallas/

Credits

Mike Harvey
More Platinum Winners
Video
2019
MUSE Advertising Awards - River Run
Sun RV Resorts

Entrant Company

TEN OVER MEDIA

Category

Video - Property / Developer

Country / Region

United States

Video
2019
MUSE Advertising Awards - The Bible Project: Wisdom Series
Coastal Fellowship Church

Entrant Company

Coastal Fellowship Church

Category

Video - Animation

Country / Region

United States

Publication
2019
MUSE Advertising Awards - EO Johnson Production Print Catalog

Entrant Company

Not Really Rocket Science

Category

Publication - Other Publication ___

Country / Region

United States

Website
2019
MUSE Advertising Awards - Lux Haus Salon and Spa Website

Entrant Company

Bad Penny Factory

Category

Website - Aesthetics

Country / Region

United States