Anheuser-Busch challenged us to rebrand Montejo Cerveza (a 100+ year brand) into a new strong and independent brand. They tasked us to be rebellious and create something different than the status quo. We decided to brand for those who forge their own path and offer no apologies for it. Encouraging patrons to reject labels and embrace individuality. Developed under the tagline "Defy the Ordinary". The display consisted of a 3D foiled Icon and Logo attached to a faux concrete structure, with an inset lighting system.
The Brand Collective