2019

Montejo POP Display

Entrant Company

The Creative Bar

Category

Advertising - Point of Purchase

Client's Name

Anheuser-Busch

Country / Region

United States

Anheuser-Busch challenged us to rebrand Montejo Cerveza (a 100+ year brand) into a new strong and independent brand. They tasked us to be rebellious and create something different than the status quo. We decided to brand for those who forge their own path and offer no apologies for it. Encouraging patrons to reject labels and embrace individuality. Developed under the tagline "Defy the Ordinary". The display consisted of a 3D foiled Icon and Logo attached to a faux concrete structure, with an inset lighting system.