MUSE Silver

2019

The Therapy Session

Entrant Company

iTribe Social Inc.

Category

Video - Fitness

Client's Name

iTribe Social Inc.

Country / Region

Canada

The second video in our #mentalhealthawareness set, The Therapy Session was designed to bring awareness to the idea of exercise and physical activity as a form of treatment. Labeling it as ?Alternative Medicine? was the drive behind changing the viewers perspective on how physical fitness and wellness is directly related to mental health. Oftentimes we deem exercise as a healthy lifestyle choice rather than a prescribed medication for a particular illness. It was the goal of the video to drive awareness that it can be both.

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