United States

2019

Accelerating Possibility

Entrant Company

Skoll Foundation

Category

Integrated Marketing

Client's Name

Skoll Foundation

Sub-Category

Event Marketing

Each year, the world?s most influential social entrepreneurs, thought leaders, and strategic partners gather at the University of Oxford?s Sa?d Business School to exchange ideas and activate solutions during the Skoll World Forum on Social Entrepreneurship. The Forum is the premier international platform for advancing entrepreneurial solutions to the world?s most pressing problems. This annual gathering unites doers and donors, thinkers and tinkerers in a collaborative pursuit of learning, leverage, and large-scale social change. <br> Anchored by our theme this year: Accelerating Possibility?we overhauled the visual design identity of the Forum with a modern, streamlined sensibility imbued with hope and optimism of a much better future. That design identity manifested across a range of collateral. It became animated with graphics projected above the main event stage. Print posters announced the event to Oxford pedestrians. The wraparound design illustrated the reusable drink tumbler and nametag lanyards in thematic colors signified specific delegate roles at the Forum. <br> No detail went overlooked, from the custom enameled lapel pins to denote speakers and representatives of organizations that have won past Skoll Awards for Social Entrepreneurship, to the branding of the e-newsletter, social media pages, and a custom event microsite. The print program and accompanying pocket sized ?passport? event guide all relied on a unifying visual language that collectively articulated our vision of accelerated possibility.


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