MobileIron Brand Identity & Campaign Development

MobileIron was eager to reposition themselves. They were viewed as a leader<br>in managing and securing mobile devices for the enterprise, with the positioning MobileIron provides the secure foundation for modern work. This lacked their larger purpose and framework, which is to become a leader in enterprise security with mobile-centric zero trust security. They needed a bigger conversation to resonate with key decision makers responsible for IT and cybersecurity (e.g., CISOs, CIOs). Driving MobileIron shift is their new CMO, Rhonda Shantz, who challenged R2i to reassess their current brand identity and messaging to help lift them from the shadow of competitors claiming the landscape as their own. Based on insights gained in a series of stakeholder interviews, R2i refreshed MobileIrons overall brand positioning and paired it with a striking new look and feel, logo and messaging. MobileIron will make its debut to the marketplace through a series of Cross-Sell/Up-sell eBooks, infographics and other digital assets along with a brand manifesto video that will be unveiled at their MobileIron Live event. Enhanced media efforts will drive new and existing customers and partners to learn more.