United States

2019

1Source Brand Identity

Entrant Company

Graphite Creative

Category

Corporate Identity

Client's Name

1Source

Sub-Category

Logos

1Source is a Veteran- and minority-owned small business providing IT solutions and business strategy to government, private companies, and non-profits. 1Source handles crucial, large-scale federal contracts and needed to convey their experience, confidence, and trust-worthiness. They also wanted to emphasize their priority of service to clients, country, and community.<br><br>We delivered a full identity overhaul, starting with a new logo. The ?1? shapes of the logo?s icon create an energetic, spark-like form that suggests arrows pointing toward a clear direction, a single source. We also created a stationery suite and a small book outlining the company?s core capabilities and values. A boldly-applied color scheme of burnt orange and rich brown avoids the clich? of red, white and blue and helps set 1Source apart from its competitors, as does the use of commanding type treatments and aggressive, full-bleed photography. By alluding to the strength, reliability, and timeless quality of our national monuments, the identity?s photographic imagery suggests 1Source?s commitment to the United States and its enduring values.

Credits

Catharine Gately
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