United States

2019

Win for Fun

Entrant Company

Windsong Productions

Category

Video

Client's Name

Chukchani Gold Resort & Casino

Sub-Category

TV Ad Campaign

Sometimes you just have to go for it. That?s what we realized working on the Chukchansi ?Win for Fun? dancing spots. They were based on a big idea, and presented plenty of new challenges.<br>The whole production was a true collaboration between Windsong Productions and JSA. We worked together to create the concept of a La La Land-style dancing spot full of extravagance and fun. JSA wrote the lyrics and music, while Windsong worked with the choreographer to plan the dance.<br>This was something new for a us: a full dancing spot. And it was our first time working with a choreographer. Hannah Millar, a choreographer from Fresno, helped us develop the dance featuring the dancers in multiple locations.<br>Scouting the locations?in this case, the different areas of the casino?was key to this shoot, as the dances had to be specifically designed to fit within those spaces.<br>The three-day production consisted of one day of walkthroughs and two days of shooting. The walkthroughs were essential for working out the kinks in the choreography.<br>In the end, we produced two commercials: a gaming spot and an amenities spot, both of which you can watch here.

Credits

Byron Watkins
Sara Bourbeau
Jessie Irwin
Joann Mercado Hicks
Anthony J. Bennett
Jeremiah Belt
Austin Newell
More Gold Winners
2019
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Morous Brewery

Entrant Company

Little Greta s.r.o.

Sub Category

Product Branding

2019
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ADTRAN, Inc.

Entrant Company

ADTRAN, Inc.

Sub Category

Brochure

2019
Chile

Entrant Company

Universidad del Desarrollo

Sub Category

Student Web / App

2019
United States

Entrant Company

Bospar

Sub Category

PR Campaign