United States

2019

Win for Fun

Entrant Company

Windsong Productions

Category

Video

Client's Name

Chukchani Gold Resort & Casino

Sub-Category

TV Ad Campaign

Sometimes you just have to go for it. That?s what we realized working on the Chukchansi ?Win for Fun? dancing spots. They were based on a big idea, and presented plenty of new challenges.<br>The whole production was a true collaboration between Windsong Productions and JSA. We worked together to create the concept of a La La Land-style dancing spot full of extravagance and fun. JSA wrote the lyrics and music, while Windsong worked with the choreographer to plan the dance.<br>This was something new for a us: a full dancing spot. And it was our first time working with a choreographer. Hannah Millar, a choreographer from Fresno, helped us develop the dance featuring the dancers in multiple locations.<br>Scouting the locations?in this case, the different areas of the casino?was key to this shoot, as the dances had to be specifically designed to fit within those spaces.<br>The three-day production consisted of one day of walkthroughs and two days of shooting. The walkthroughs were essential for working out the kinks in the choreography.<br>In the end, we produced two commercials: a gaming spot and an amenities spot, both of which you can watch here.

Credits

Byron Watkins
Sara Bourbeau
Jessie Irwin
Joann Mercado Hicks
Anthony J. Bennett
Jeremiah Belt
Austin Newell
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Entrant Company

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Sub Category

Educational

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Sub Category

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Entrant Company

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Sub Category

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Entrant Company

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Sub Category

Branding