Win for Fun

Sometimes you just have to go for it. That?s what we realized working on the Chukchansi ?Win for Fun? dancing spots. They were based on a big idea, and presented plenty of new challenges.
The whole production was a true collaboration between Windsong Productions and JSA. We worked together to create the concept of a La La Land-style dancing spot full of extravagance and fun. JSA wrote the lyrics and music, while Windsong worked with the choreographer to plan the dance.
This was something new for a us: a full dancing spot. And it was our first time working with a choreographer. Hannah Millar, a choreographer from Fresno, helped us develop the dance featuring the dancers in multiple locations.
Scouting the locations?in this case, the different areas of the casino?was key to this shoot, as the dances had to be specifically designed to fit within those spaces.
The three-day production consisted of one day of walkthroughs and two days of shooting. The walkthroughs were essential for working out the kinks in the choreography.
In the end, we produced two commercials: a gaming spot and an amenities spot, both of which you can watch here.