United States

2019

Rochester Institute of Technology Website

Entrant Company

Behavior Design

Category

Website

Client's Name

Rochester Institute of Technology

Sub-Category

Education

Behavior partnered with RIT to revamp the digital experience to be user-centric and better reflect the institution as an intersection of technology, arts and design. By utilizing strategic design solutions, Behavior created a new, holistic website that focuses on RITu2019s vision, values and core messages through brand storytelling pillars. The new site showcases the institutionu2019s differentiators by highlighting unique program offerings, thought leadership and statistics in compliance with WCAG 2.0 AA guidelines. By utilizing a comprehensive, flexible design system, the single site encompasses all colleges, schools, centers and departments and empowers the institution to scale over time.

Credits

Jeff Piazza
Holly Esparrago
Amanda Chan
Mimi Young
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