Australia

2019

HelpMe Feed

Entrant Company

HelpMe Feed Foundation

Category

App

Client's Name

HelpMe Feed Foundation

Sub-Category

Health & Wellness

HelpMe Feed is an app for Health Professionals that supports a new generation of mums with breastfeeding. With high quality video resources and in-app communication, HelpMe Feed offers a streamlined and secure way for busy health professionals to help more mothers and babies than ever before. <br><br>Launch<br><br>The HelpMe Feed app launches in May 2019 in Australia, New Zealand, US, UK and Canada in both the Apple iOS and Android app stores. <br><br>Growth<br>There will be 100,000 healthcare professionals recruited, and onboarded during 2019/2020 across the five countries. This will enable HelpMe Feed to work toward achieving a global reach of 50 million families.<br><br>We will disseminate best practice and evidence-based research on breastfeeding to health professionals and promote formal and informal reinforcement of a high standard of clinical practice through peer-to-peer networks. Through events and a recognition programs, we will acknowledge and reward particular healthcare professionals who demonstrate excellent delivery of consistent, high quality support and advice.<br><br>Community<br>The HelpMe Feed program recruits and trains volunteer community coaches who provide support to new parents. The community coaches play an important role providing emotional support and reassurance when health professionals are not available. <br><br>The program's technical provisioning includes: <br>Developing a digital stock image library of high-quality and diverse breastfeeding stock images, encouraging a better media portrayal of breastfeeding.<br>Providing ammonized health data to assist the scientific community find a cure for breast cancer.<br>Raising awareness among government, civil society and the public in target countries about the importance of breastfeeding for improving health outcomes.<br>Supporting and extending implementation of WHO (World Health Organization) <br>

Credits

Maddy Sands
Karina Ayers
Gary Reverol
Beth Barrett
Adrianne Walujo
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