MUSE Silver

2019

UBC Collegia - Home Away From Home

Entrant Company

UBC Studios

Category

Video - Social Video

Client's Name

UBC Student Services

Country / Region

Canada

The University of British Columbia is the first University in Canada to offer a Collegium space for first-year commuter students. Students who commute to campus frequently lose out on some of the campus experiences that those who live on campus can enjoy. UBC Collegia aims to be a home away from home for first-year commuter students helping to elevate the university experience for them. They are spaces where you can take a break between classes to socialize, use a kitchen, or relax in a friendly and welcoming environment. You can hang out with other commuter students, take a nap, or find a study spot ? you?ll always have a place call your home away from home at UBC.

This social-video was created as a visionary-engagement piece for incoming/prospective students; a short insight into how students actually use the space thereby allowing incoming students to imagine themselves using it and thus encouraging them to register. Created by UBC Studios at the University it was created entirely in-house by our production team. Driven by an uplifting track with hint of soul the song carries the video?s pace with match-on-actions for many of the transitions as a way to connect and parallel our three main characters. Small things like a ?Positive Space? stickers can be seen in scenes to reflect the importance of inclusion for all students including those in the LGBTQ community. UBC?s varsity Thunderbirds logos can be seen throughout in addition to the UBC Crest on various mugs, notebooks, and apparel, and UBC?s Brand colours (blue / grey) and Collegia?s colour (green) are weaved throughout the video subtly in both character apparel and other items in the background.

More Silver Winners
Video
2019
MUSE Advertising Awards - The Elevator Pitch
Investis Digital

Entrant Company

Multipleoutlet Productions

Category

Video - Corporate

Country / Region

United States

Video
2019
MUSE Advertising Awards - The Therapy Session
iTribe Social Inc.

Entrant Company

iTribe Social Inc.

Category

Video - Fitness

Country / Region

Canada

Video
2019
MUSE Advertising Awards - Classroom Concert: Brad Goodall
Dr. Charles G. Bailey

Entrant Company

Marshall University

Category

Video - Entertainment

Country / Region

United States

Corporate Identity
2019
MUSE Advertising Awards - Logo Museum Reinhard Ernst
Sonja & Reinhard Ernst Stiftung

Entrant Company

Q

Category

Corporate Identity - Logos

Country / Region

Germany