United States

2020

Clean Green Simple Brand Identity

Entrant Company

Lisa Gorham Creative

Category

Corporate Identity

Client's Name

Clean Green Simple

Sub-Category

Logos

Clean Green Simple is a respected online resource for people looking to eat clean, live green, and keep life simple. With a focus on plant-based eating and sustainable living, Clean Green Simple also features vegetarian recipes with minimal animal products; helpful how-to content for kitchen, home, and garden; and reviews of the latest eco-friendly products and services. In 2019, the lifestyle website welcomed new ownership and along with it, an evaluation of its brand, content, audience, and online presence. During the discovery phase, Clean Green Simple outlined their rebranding goals and the need to comply with Google AMP logo guidelines and online publishing app requirements. Built upon the brand assessment and Google specifications, a strategic plan and new brand identity was developed. Not only is the new logo clean, green, and simple, it’s complies with all of Google’s standards. And by specifically developing a wordmark as the logo, online optimization is further maximized. The refined design allows for optimum clarity at small sizes—a key online publishing detail, particularly for the brandmark with Google’s increase of displaying search results exclusively with a favicon. Beyond all the technical details, the new iconic G brandmark is a symbol for the clean eating, healthy lifestyle, and sustainable living that Clean Green Simple’s readership desires. Inspired by Mother Nature herself, a new bold and bright color palette was developed. From leafy greens and vibrant vegetables to garden soil, the brand colors were carefully selected for their industry influences—food and health; gardening and agriculture; and of course, the environment.

Credits

Creative Director/Designer
Lisa Gorham
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