Team Hope Brand Identity

Team Hope is a non-profit organization that provides funding for clinical breast exams, follow-up care, and all needed imaging to any uninsured or under-insured Frederick County, Maryland resident. Their program is simple and easy, by design—no paper work, no red tape, just the care that so many desperately need, where health care plans and government programs often fail.

In 2019, Team Hope celebrated their 10 year anniversary and with that, a rebrand that would better represent their organization, their mission, and equip them for future growth. At the heart of this brand is the new Team Hope logo.

During the brand identity discovery and development process, it became very clear to us that the swallow was the perfect sigil for this organization. The swallow is a symbolic representation of hope, fortitude, and love—everything that is at the heart of who Team Hope is. The swallow has been used as a symbol for centuries all around the world. In the far east it is depicted on many tapestries representing spring and bounty, as it is one of the first birds seen in the new season. Sailors see the swallow as a good omen and often tattoo themselves with the bird, marking a successful voyage. These mercurial fliers can also be found inked on the hands of boxers and scrappers signifying ‘flying fists.’ For Team Hope, it was the perfect symbol. It represents the journey, the fight, and the strength of faith and unyielding love—everything Team Hope is and will continue to be.