Mesquite Road Consulting Brand Identity

Mesquite Road Consulting (MRC) focuses on research and development in assistive technologies (AT), including: exoskeleton systems, prosthetic and orthotic devices, rehabilitation robotics, and more. Fueled by the vision to empower lives by improving technology, MRC assists and supports the research, development, and commercialization of AT to enhance the lives of people with injuries and disabilities. MRC’s mission was born within the Military Amputee Research Program 
(MARP) at Fort Detrick, Maryland, USA. The MARP program was formed and Congressionally-funded for the benefit of service members whose lives had been irrevocably altered through significant and traumatic injury during their service to our nation. MRC’s founder, a Mesquite, Texas native, symbolically named his firm after two key components—the highly adaptable Mesquite tree, indigenous to the Lone Star state and famous for its remarkably tenacious root system; and the road’s journey to empowerment, for those who’s lives are aided by AT. Much like their perseverance, MRC is determined, skilled, and innovative—an invaluable resource in the AT industry. In 2019 MRC rebranded. A brand platform and strategy was established followed by the development of a brand identity that aligned with the company’s redefined mission, vision, and promise. The new identity tells their brand story in a simple, yet astute way. The primary wordmark features a customized Q showcasing a lone star, unmistakably Texan and a beacon of MRC’s mission. A road, representing the future, is revealed at the base of the star—symbolic of the journey toward amputee empowerment. This unified icon can be found featured throughout the identity suite.