MUSE Platinum

2020

TOFU Studio / branding

Entrant Company

TOFU Studio

Category

Corporate Identity - Logos

Client's Name

TOFU Studio

Country / Region

Poland

TOFU's new logo and branding is a combination of two elements - creative imagination and real craftsmanship.

As a creative, design and multidysciplinary studio we wanted to emphasize in the branding our strength creativity and the fact that we create unusual projects. On the other hand, thanks to our skills and experience, we are able to control the entire process of creation, ensuring that we can precisely respond to customer needs.

In addition, each letter also decodes the philosophy of relationships and working process on each project. (T): We are "in plus". (O): We hit "in point". (F): We are always "in touch". (U): We have finishing each project "in happiness".

On the visual sphere of branding we have illustrated these two areas with flexible key visual based on unpredictable forms in which letters from our sign are inscribed. It is represented by sophisticated and restrained typography, and simple, black and white graphic forms with a light technical note.

Credits

TOFU Studio
Adam ChyliƄski
Music
Maciej Stendek
TOFU Studio
Daniel Naborowski
More Platinum Winners
Video
2020
MUSE Advertising Awards - Inspiringly Yours
Pan Pacific Hotels Group

Entrant Company

Moving Bits pte ltd

Category

Video - Hotel / Lodging

Country / Region

Singapore

Video
2020
MUSE Advertising Awards - Crunchyroll Originals - TEASER

Entrant Company

Crunchyroll

Category

Video - Self-Promotion

Country / Region

United States

Publication
2020
MUSE Advertising Awards - Essence of Maines - Volume 9 Issue 4
Maines Paper & Foodservice

Entrant Company

Vimax Media

Category

Publication - Magazine

Country / Region

United States

Website
2020
MUSE Advertising Awards - Salesforce: Holiday Insights

Entrant Company

Launch

Category

Website - Microsite

Country / Region

United States