2020

Hsu's Promise

Entrant Company

Triangler

Category

Corporate Identity - Brand Identity

Client's Name

Hsu's Promise

Country / Region

Taiwan

Hsu's Promise is a locally well-known homemade food provider located in Yingge, Taipei. The Good reputation of their cuisine has been established for several years, and now the 2nd generation, Hsu's two sons, tries to take the brand to another level through identity redesign.
A chef is like an artist of flavor, so we illustrate Hsu brothers as stylists using chopsticks instead of scissors. A retro, western, barbershop style is adapted to bring out the spirit of passion and boldness.